By Stephen Fried
The mythical lifestyles and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and heritage for 3 generations—from the Eighties all through international warfare II—and nonetheless impact our lives this present day in staggering and interesting methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not likely American hero, the founder of the nation’s provider undefined, whose amazing relations enterprise civilized the West and brought the USA to Americans.
Appetite for America is the terrific real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s enlargement into the Wild West of Bat Masterson and Billy the child, of the good days of the railroad, of a time while a deal might nonetheless be made with a handshake and the us used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his approach up from dishwasher to family identify: He used to be Ray Kroc earlier than McDonald’s, J. Willard Marriott earlier than Marriott lodges, Howard Schultz ahead of Starbucks. His consuming homes and motels alongside the Atchison, Topeka, and Santa Fe railroad (including historical inns nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous usual tourists searching for the easiest cup of espresso within the nation. Harvey’s employees of rigorously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady crew and have become real Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his company from a unmarried lunch counter right into a family members empire whose advertising and concepts we nonetheless come across in myriad methods. Inspiring, instructive, and highly wonderful, Appetite for America is historic biography that's as richly lucrative as a slice of unpolluted apple pie—and every piece as satisfying.
*With photograph inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, such a lot of them never-before-published.
From the Hardcover edition.
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Additional resources for Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time
Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried