Download e-book for kindle: Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer

By Gerd Nufer

Ambush advertising is a method during which an organization or corporation makes use of their advertising communications to affiliate themselves with an occasion with out being an reliable sponsor or accredited companion or licensee. It has develop into a specific drawback within the advertising and marketing of significant activities occasions, with foreign sponsorship and branding houses worthy many hundreds of thousands of greenbacks. Ambush advertising in Sports is the 1st booklet to supply entire research of the theoretical and useful implications of ambush advertising.



Drawing on state-of-the-art empirical learn information, the ebook outlines an leading edge version for figuring out ambush advertising and marketing and provides functional recommendation for all stakeholders, from sponsors and occasion organisers to media companies. The publication examines the possibilities and the dangers of ambush advertising, assesses the criminal, moral and company dimensions, and gives recommendation for combating ambush advertising in a variety of contexts. absolutely supported all through with examples and circumstances from significant overseas activities occasions, equivalent to the FIFA global Cup and the Olympic video games, this e-book is necessary interpreting for any pupil, researcher or practitioner with an curiosity in recreation advertising and marketing, recreation company or occasion administration.

Show description

Read or Download Ambush Marketing in Sports (Routledge Sports Marketing) PDF

Best marketing & sales books

Read e-book online Praxisorientiertes Dialog-Marketing: Konzepte - Instrumente PDF

In immer mehr Branchen werden Budgets zugunsten des Dialog-Marketing umgewidmet. Dies unterstreicht den seit Jahren zu beobachtenden pattern zur persönlichen Kommunikation. Gleichzeitig wird es vor diesem Hintergrund schwieriger bei den Zielgruppen Aufmerksamkeit zu finden, weil immer mehr Unternehmen diesen Weg zum Zielkunden einschlagen.

Download e-book for iPad: Shout In The Right Direction: Target Your Audience and by Nick Rosener,Eric Lehnen

Extra concentration, much less Noise. a brand new frame of mind approximately your advertising and marketing. Why perform a little companies fizzle on social media, whereas others continuously choose up millions of fans? the firms which are so much profitable on-line have realized to Shout within the correct course. this day, it truly is now not adequate to wish that you're attaining the ideal humans on the net, you might want to be aware of.

Download PDF by Arne Völkl: Akzeptanz innovativer Zahlungssysteme am Beispiel von Mobile

Seminararbeit - Strategisches MarketingThema der vorliegenden Arbeit ist die kundenseitige Akzeptanz von innovativen Zahlungssystemen, wie z. B. cellular cost. Umfragen bestätigen ein hohes Interesse an cellular fee Verfahren. Bereits im Jahr 2001 gaben etwa zwei Drittel von mehr als sixteen. 000 befragten Internet-Nutzern an, dass sie bereit sind, zukünftig mit ihrem Mobiltelefon zu bezahlen.

New PDF release: Public Relations Ethics: How To Practice PR Without Losing

This booklet represents a realistic consultant to moral decision-making adapted in particular to the wishes of these who perform and examine public kin. It lines the improvement of moral idea from old Greece during the works of Socrates, Plato, and Aristotle to trendy day public relatives executives together with Harold Burson, Robert Dilenschneider, and Richard Edelman.

Additional info for Ambush Marketing in Sports (Routledge Sports Marketing)

Sample text

Download PDF sample

Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer


by Paul
4.1

Rated 4.40 of 5 – based on 9 votes